The World Insurance Forum (WIF) was a concept that set out to create an insurance market conference produced by the industry on a not-for-profit basis with all revenue donated towards educating Bermudians within the insurance industry. The first World Insurance Forum was held in 1993 and was been held on a biannual basis until it was superseded by the now annual ILS Bermuda Convergence event in 2013.

 The event runs for 4-days and includes CEO and CFO panels, keynote speakers and 'Leader’s Forum.' During this time, 500 to 600 senior executive delegates address industry issues, areas that need improvement, and discuss thought leadership and how to make the industry better.

One of Whitfield's responsibilities during the full production of these events was to provide media coverage of the event, via print, video and online methods.  In 2010 WIF TV was born - a live broadcast service that was aired periodically throughout the 4-day event with speakers from the education sessions at the conference.